But since that fateful controversy, Kjellberg has failed to truly distance himself from those who seek to warp his image into an alt-right icon, and even made a series of strange slip-ups that illuminate why hatemongers view him as one of their own. That massive media backlash against Kjellberg was inevitable there’s a point where someone is going to hold an immensely popular children’s entertainer accountable for making light of the Holocaust. It’s a fascinating and frightening rabbit hole to fall into, if you’ve got the time to look into it. I defended Kjellberg at the time, arguing that Kjellberg’s brand of childish humor was catering to his immature audience of “edgy” gamers, and that it was unfair to brand the man as something he clearly wasn’t.īut in the time since, I’ve come to understand that edgy humor and “ ironic racism ” is integral to the alt-right’s indoctrination strategy, far from a harmless joke. Kjellberg’s first big controversy came after the Wall Street Journal edited a compilation of all the exceedingly tasteless jokes the YouTuber made, and implicated that he was a closet neo-Nazi.
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